When it comes to targeting customers, you need to draw them towards your brand just like a moth is attracted to a flame. This is done by making a compelling statement. No matter the design style, the best tools you need here are the color, shape and imagery. This article will enlighten you on how to target your customers with the help of competitive retail packaging.
Color is the most powerful element of your packaging. This is the first and foremost thing any person would notice. Color tends to evoke an emotional response, it may be subjective as well that renders selecting an overall brand color overwhelming. When it comes to designing packaging for retail, there can be an objective decision made when the retail shelf set is looked upon. Have a look at various shelf sets where your products may make an appearance. You will get a sense of dominant colors, lighting, and shelf heights immediately in this environment. Each of these factors are essential, according to Netpak product packaging experts when it comes to ascertaining the best packaging for retail conditions. A marketer well versed with the sales environment knows when to fit in and when to stay at bay. For instance, if cool colors have taken a major part of the typical shelf sets, then you may need to go for warmer colors.
- Shapes and graphics
After color, shape is the essential element needed. Exceptional bottle shapes and graphic shapes on the packs tempt the consumers to have a look and contributes to the brand mood as well. When producing in bulk, build a unique profile with a custom mold. This is an ideal way to stay unique from other brands that use current generic stock parts. When working with stock parts, go for less commonly used parts like pumps, lids, caps, in order to stand out. If it seems impossible to use a custom mold, then you can use bold and unique graphics. Have a look at the competitive shelf. Take into picture the market tone to seek what is missing. You may find some factors to avoid like if your competitors are using typography without imagery, then go for photography or illustration. Experiment with your ideas on how you can integrate these elements in a given environment. The shapes you will use must be simple yet effective enough than your adjacent competitors.